![]() He is certainly not an easy person to reach. It’s time to turn capitalism upside down – to shift our values, to switch from a just profit focus, to caring for people, communities and the planet. Richard Branson reveals his exciting new vision for the future. His book “Screw Business as Usual” is great proof of this. So it’s safe to say that these are areas of interest to Richard Branson and that he is likely to invest in ventures that challenge and disrupt these industries in a way where values like Making a Difference, Simplicity, Change, Freedom and Collaboration are at the forefront.įrom all of these factors, we can then derive a vision that goes something along the lines of “Making a difference in people’s lives by disrupting industries that are ripe for disruption”. Through their own ventures and non-Virgin investments, Virgin sought to make a difference by challenging and disrupting industries like If you compare Virgin’s recently launched ventures and look at the non-Virgin ventures they invested in, there are certain similarities. There are certain industries they are tackling and want to make a difference in. If you follow the development of Virgin Group and its newest venture, you get a pretty good idea about where they are heading. If the above mentioned values are some of the most important things for you and what your venture represents, we can look at the second pillar. Now that we have a good idea about what Richard Branson values most when investing in people and ventures, we can see if there is a fit. Once again, there are certain values that derive from these questions. Does your company care enough about people and the planet to use business as a force for good? Does your company's product or service encourage customers to share their work or experiences?ĥ. Does your company offer customers greater choice and better access?Ĥ. Is your company's use of technology disruptive?ģ. Does your company offer a smart, simple solution that improves customers' lives?Ģ. Since they come from him directly, it’s very likely that they express what he values most in entrepreneurs and ventures. Richard Branson stated five questions entrepreneurs who are looking for investors need to answer with YES. He said: "The list of our investments shows what I value in a company, and why these inspire me." In an article on, he was asked how he decides whom to invest in. How Richard Branson Filters Invitations to Invest So the most important value that derives from his statement is Impact or Making a Difference. ![]() Make a positive difference to people’s lives.To me, Richard Branson is clearly an Impact Investor. Investing in these exciting start-ups and giving them the funds they need to grow into companies that deliver on their disruptive potential is essential." We love original products that make a positive difference to people’s lives and services that shake up markets. Virgin is a brand that appreciates the benefits smart disruption can bring. These businesses not only have the potential to become a vital source of employment, innovation and productivity to economies, they are a shining example to younger generations that creativity, passion and hard work can change the world for the better. I am delighted to see so many entrepreneurs taking their startups to the next level and transforming the way we do business. He says: "Why do I invest in startups? Because they are the job creators and innovators of the future. ![]() In a recent article on, he shed some light on why he invests in startups. So if you want Richard Branson to invest in your venture, we first need to figure out if these two pillars are in place.įirst, let’s look at what Richard Branson values most in the ventures he invests in. If there is no fit on this level, I can almost guarantee you that no smart Angel Investor will invest. The investment in YOU is further important because in order for an Angel Investor to partner with an entrepreneur, two pillars need to be in place.Ī shared set of values and a similar vision for the future. Most Angels would invest into an exceptional entrepreneur with a good idea over a good entrepreneur with an exceptional idea. Let's explore why Richard Branson would invest in your venture and how to get in front of powerful people like him.Īsk any Angel Investor and they will tell you that what they really invest in is YOU. How would that change the chances for you to succeed and grow faster than you could ever have imagined possible? Because he not only wants to invest in your venture but also in you, he offers to mentor you and make introductions to powerful people who can help grow your business faster and bigger. Imagine for a second that Richard Branson just decided to invest in your venture.
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